THE GRAVITY COLLECTIVE

The Gravity Collective is a UK based sales and marketing agency with over 20 years of experience in the snow-sports and outdoor industries. We work with international brands cementing them in the UK arena.

The Gravity Collective was founded in 2016 by Mark Mitchell and has grown to bring the best products and services to the UK market. We aim to form partnerships between the brands we represent and our customers to ensure long term sustainable business.

The brands we represent are true pioneers in their fields and have significantly impacted the sports we all love.

THE COLLECTIVE

Black Crows


Black Crows is an independent french freeski brand from Chamonix. founded in 2006 by pro freeskiers Camille Jaccoux and Bruno Compagnet, black crows were born out of a desire to collide beauty and efficiency into skis. We create obsessively design-driven objects that are uncompromising in performance and identity for contemporary skiing.

We aim for the pleasure of the senses through freedom and adventure. We believe that ski culture is a window to the world.

Outdoor Research

Outdoor Reserach was founded in Seattle WA in the 1980’s and quickly built a reputation on functional, quality outdoor gear that pushed the limits of innovative possibilities.

The Gravity Collective is the UK agent for Outdoor Research Ski & Snow products.

The gear is built to withstand the hard winters of the Pacific North West using top quality materials and with new modern cuts developed in conjunction with pro athletes such as the UK’s very own Zoe Atkin, X-games gold medalist Troy Podmilsak, snowboarder Neil Provo and ski ledgend Mark Abma.

Spy Optics

Born in 1994 in San Diego, SPY+ hails from the intersection of cultures that define California youth. The name SPY+ represents our role as agents of this culture, and our cross icon and flagship orange are universal symbols of positivity and good vibes. As purveyors of excellence in eyewear, our endless pursuit of positive cultural evolution is symbolized by these tools that have a profound impact on how you see the world.

Dynafit

Dynafit develops its products into a performance system – by mountain athletes, for mountain athletes. It’s all about endurance and determination. The highest level of performance and speed on the mountain is only achieved when products are as light, reliable, and efficient as possible.

Dynafit is used by top athletes in international competitions, as well as the toughest terrains on the world’s highest peaks. This helps Dynafit develop new products and systems that value performance and speed in the mountains. 

Pomoca

For more than 80 years, thanks to the quality of its products and technological innovations, Swiss label POMOCA has established itself as the undisputed worldwide specialist in climbing skins. Resolutely focused on progress, POMOCA constantly develops new products "something that goes hand in hand with its ambitious and innovative concept" in order to satisfy and delight ski mountaineering enthusiasts.

Salewa

SALEWA stands for the passion for mountain sports, for ambitious alpinism and for special mountain experiences. Founded in 1935 in Munich, the family-owned brand has set its roots in the South Tyrolean Dolomites. At its headquarters in Bolzano, the company engineers technical equipment that combines traditional materials with progressive and modern design based on high environmental and social standards and a deep awareness of the importance of regionality, quality and value.

Dirty Dog Eyewear

Dirty Dog Eyewear specializes in durable, high-performance sunglasses, goggles, and helmets designed for extreme conditions, featuring advanced polarizing polyfilter and polycarbonate lenses. They offer 100% UV protection and 100% polarization to block glare. Known for lightweight, flexible TR90 frames and impact-resistant technology, they are ideal for sports and active lifestyles.

“The mountains are calling and I must go.”

John Muir

Contact us.

If you are interested in stocking any of the brands we represent or have any questions please use the contact form.